Top Tips for Writing Job Adverts

Ashdown People
Top Tips for Writing Job Adverts
A good job advert is the cornerstone of your hiring process. It doesn’t matter how many jobs boards you post on, or how attractive your benefits are – if you can’t tell candidates why your role is worth applying to, then your company isn't getting the applications it needs.​

Your job adverts are often the first place that candidates come into contact with your brand. That first impression says so much about the process candidates will go through with you. In fact, it takes the average job seeker under 60 seconds to decide on their perceived suitability for a role.

Here are some tips for writing job adverts:

1) Make an amazing first impression

The key to good advertising is grabbing the attention of the right people. If you are seeking a high-calibre, hard-working and knowledgeable candidate then your job post needs to be more than just one more on a job board.

The more energy and careful thought you put into writing your job advertisement, the better chance you have of attracting the high-achieving candidate your vacancy requires.

​2) Writing search-friendly content

Just as with a web page, your job advertisement should be easily found in the search engines by relevant candidates.

You can increase the searchability of your job advertisement through the inclusion of keywords relating to the job type, the rank of the role, and the organization in clear sentences within your advertisement. However, it is vital that you do not overuse keywords as this will appear unnatural to the search engines and may decrease your ability to rank well for those keywords, thus having a detrimental effect on your achieving your goal.

3) It’s all in the formatting

An effective job advertisement is brief, clear, and to the point. You can achieve much of this with the format you choose to use. As many of your prospective candidates for a role will be job-seeking online using smartphones, tablets, and laptops during their commute or after work, brevity is key.

​

Your candidate will be scanning reams of job advertisements for key phrases – this is significantly more difficult to do when presented with a hefty paragraph. Instead use short,



4) What does your candidate want to know?

Your job advertisement should engage your candidate and lead them to

contact you about the role; to achieve this result, you must identify what information is necessary to include. The structure of a job advertisement can differ according to industry, but generally, your key facts should be presented as follows:

  • About the Company (Information about your organisation)
  • About the Role (How is this different to other roles)
  • About You (What experience you require)
  • Benefits (What are the perks)

A well written job ad will not only help you attract talented professionals to apply, but it will also promote your company’s brand and allow you to build a strong talent pool of potential candidates for the future. 
Preparing your Resume

Preparing your Resume

By Ashdown people • 09 Oct, 2023
Your resume is your most important tool when applying for a job. It doesn't matter how qualified you are, or how much experience you have - if your resume is poorly presented or badly written, you're going to have trouble getting the job you want - or even an interview.
Interview Tips

Interview Tips

By Ashdown People • 09 Oct, 2023
You never get a second chance to make a great first impression during your job interview, so being well prepared is the first step to appearing relaxed and confident in a job interview.
​Writing a Cover Letter

​Writing a Cover Letter

By Ashdown people • 09 Oct, 2023
A cover letter should be an engaging summary of your resume and not simply say the same thing in a different format. Aim to tell a story which shows that you understand the role and states why you would be great fit for the company.
Writing a Resignation Letter

Writing a Resignation Letter

By Ashdown People • 09 Oct, 2023
A resignation letter is the professional way to officially inform your employer that you’re leaving your role at their company. This allows your employer to commence the process of hiring a replacement to take on your responsibilities.
How to find your next role…..

How to find your next role…..

By Ripesh Damania • 09 Oct, 2023
At the beginning of your job search you need to get into a positive frame of mind: When you have a job, you must find a way to balance all these things. It is no different when you are looking for a job. Setting goals and sticking to a routine is essential to achieving many things in life, including finding a job.
Why do people ‘Quit’?

Why do people ‘Quit’?

By Ripesh Damania • 09 Oct, 2023
​No company likes to deal with turnover, but it’s an employees’ market in many industries and jobs aren’t hard to find. The process of employing someone takes time. In business, time is money.
Why recruiters get frustrated when candidates accept counter-offers from their current employer!!

Why recruiters get frustrated when candidates accept counter offers from their current employer

By Ripesh Damania • 09 Oct, 2023
​Good for your ego, but bad for your career! 1. Do you know why you want to leave your existing employer? 2. Once you have decided to leave, then stick to your decision!
Social Media – How to keep up!

Social Media – How to keep up!

By Ashdown People • 09 Oct, 2023
Whether it be personal or business, there is an overwhelming amount of options for social media platforms to sign up for. Like our constantly expanding universe, social is an ever changing and developing space.
Data-driven Digital Marketing

Data-driven Digital Marketing

By Ashdown People • 09 Oct, 2023
Digital marketing has evolved to encompass aspects of data analytics, technological understanding, and marketing strategy. In an increasingly data-driven world, marketing analytics has become a process of connecting marketing functions with business intelligence.
Dynamic Digital Market

Dynamic Digital Market

By Ashdown People • 09 Oct, 2023
​With the turn of the decade, it is more than evident that the world has become, and is ever increasing, in its digitalisation and technological advancement. It would be rare to find an Australian household without smartphones, tablets, laptops, smart home devices, or watches to access online content.
More Posts
Share by: