Accessible technology is similarly a growing trend. There is a demand for technology which is more inclusive for diverse populations and is customisable to meet consumer needs. Security technology has evolved to encompass aspects of privacy and wellbeing, to allow households to be monitored without video surveillance in the use of sensors. This technology is particularly targeted towards those who need protection and notification for falls, health and sleep monitoring, without the breach of privacy. Similarly, the Apple Watch Health app has enabled an instant record of health monitoring and trends. Accessible technology considers diverse demographics and creating solutions to meet a broader range of consumer needs.
Consequently, the role of digital marketers and communicators is constantly changing to meet consumer needs and changes in available technology. With new technology, digital marcomms must have a technological understanding of new platforms to effectively deliver campaigns. A technical knowledge and understanding of developing websites, handling data, and running social media campaigns is an increasingly defining skill for all digital marcomms roles. Similarly, being aware of new technology and how these platforms operate can ultimately contribute to the effectiveness of marketing campaigns and the reduction of noise in communications.