3) It’s all in the formatting
An effective job advertisement is brief, clear, and to the point. You can achieve much of this with the format you choose to use. As many of your prospective candidates for a role will be job-seeking online using smartphones, tablets, and laptops during their commute or after work, brevity is key.
Your candidate will be scanning reams of job advertisements for key phrases – this is significantly more difficult to do when presented with a hefty paragraph. Instead use short,
4) What does your candidate want to know?
Your job advertisement should engage your candidate and lead them to