CRM Data Analyst - Campaigns

Job title: CRM Data Analyst - Campaigns
Discipline: Technology & Data Analytics
Location: Sydney CBD, Inner West & Eastern Suburbs
Contract: Contract
Salary: Daily Rate
Salary low: 400
Salary high: 450
Contact: Tim Smith
Call: Tim
Email: email Tim
Reference: 3189944
About the Company 

This NSW government agency is a major service provider who strives to deliver a more consistent and efficient experience within government. This government agency uses data and behavioural insights to drive improvements with government and providing services to NSW

About the Role 

In this role you will be working on developing customer data -identifying best data source to target specific customers and engagement reporting developing eDM engagement reporting and benchmarking strategies
  • Ensure the successful import of usable data from related technologies to manage audience segmentation using SQL and relational databases
  • Establish effective attribution measurement models
  • Develop and implementation of campaign performance metrics in Google analytics and Marketing cloud Swift, Campaign Monitor and Traction Next
  • Support colleagues across the department make more effective decisions based on reporting
  • Analyse data and evaluate outcomes of campaigns to inform future improvement
  • Translate data to insights and data visualisation presentations for a range of audiences and stakeholders
  • Provide ad-hoc data support to the Customer Marketing team
About You 
  • Knowledge and experience of data architecture and technical data integrations essential
  • Have experience with the retrieval and uploading of data files to/from multiple systems and environments
  • Demonstrate working with SQL and relational databases
  • Experience of CRM marketing processes and direct marketing required
  • Good working knowledge of Marketingcloud and Salesforce and additional tools such as Tableau, Excel, Google Analytics and HTML
  • Demonstrated experience CRM systems principles that are required to support direct marketing.
For more information Apply and Call Tim Smith on 82969802