- Sydney CBD
- $544 - $644/day
- 6 month
The NSW government sector works hand-in-hand with their operating agencies, private operators and industry partners to deliver customer-focused service and project.
About the Role
A Communications Advisor leads the technical and strategic direction of operational communications through the challenges associated with delivering effective operational communication tailored to the target audience and the tools they use in an ever-changing and complex environment.
The purpose of this role is to;
• Lead the strategic direction and coordination of internal and external communication and engagement strategies to support regional and other initiatives as required. Effectively develop and deliver communication
plans and produce supporting communications including written materials, electronic communications and events.
• Identify risks to NSW TrainLink’s reputation and the relevant project’s success and develop and implement communication strategies to mitigate those risks.
• Work closely with project managers to provide communication support for major change initiatives and build employee understanding, engagement and support for these initiatives.
• Develop and implement communication strategies to respond to and address issues of public interest given the need to communicate with a diverse range of audiences and keep abreast of current and emerging
communication channels and technologies.
• Develop and maintain relationships with internal and external stakeholders to facilitate the collection of accurate information and direction to inform communications. Provide advice on matters in a politically sensitive
and unionised environment.
• Provide effective counselling for senior management regarding their leadership communications as they relate to regional and other projects as they arise.
• Liaise with project leads and relevant internal and external communication and engagement specialists in the timing of communications to meet project milestones. Develop and manage the project schedule for the
communications strategy. Identify gaps in project deliverables and the communications plan and address these gaps thorough a revised strategy
Key deliverables include:
• Regional Rail communications strategy and plan with a calendar of specific activities and deadlines
• Tracked progress in delivering the plan and regular reporting to the project
• In the Know Regional Rail engagement roadshow
• Ongoing promotions of Bathurst mock up to promote and encourage employee participation and build on engagement.
• Communications to promote, encourage and demonstrate employee involvement in design engagement opportunities and workshops across the project to build commitment to the change.
• Develop and deliver internal communications campaign aligned to regional rail recruitment program and media strategy
• Develop a regular rhythm of communications to leaders on Regional Rail via existing channels (e.g. leader livestreams) or new dedicated Regional Rail channels for leaders to enable them to support their employees
throughout the design phase in readiness for operating model.
• Promotion of program achievements and milestones across the design phase, including infrastructure works and the Mindyarra Maintenance Facility build.
• A series of stories throughout the design phase to showcase and demonstrate employee and customer involvement in creating the next generation of regional rail travel.