Marketing Manager
| 3 Month Contract
- $500 p/d + super
- 3 month Contract
- The Rocks
We’re seeking a Campaign Performance & Insights Manager to play a key role in driving the effectiveness of marketing campaigns across NSW Government. In this role, you’ll ensure campaigns align with the NSW Government Advertising Act, while delivering actionable insights that enhance future campaign planning and execution.
Working closely with campaign leads, researchers, and digital teams, you’ll manage approvals, track performance, and help evolve our marketing strategies through data, insights and evaluation.
Key accountabilities include:
- Lead campaign compliance and approvals by developing documentation, setting KPIs, and aligning campaign elements with NSW Government standards.
- Track and analyse campaign performance through dashboards, digital metrics, and post-campaign reviews to provide insights and improve future planning.
- Deliver actionable data and insights to support the strategic development and optimisation of consumer marketing activities.
- Collaborate with research teams to integrate qualitative and quantitative insights into marketing strategy across the full consumer journey.
- Monitor the market by tracking competitor activity and identifying emerging trends and opportunities.
- Present compelling reports and recommendations to internal stakeholders to drive strategic decision-making.
- Proven experience in campaign/media performance reporting and analysis, ideally in a government or agency setting.
- Proficiency in tools such as Power BI, advanced Excel, or similar platforms.
- A strong understanding of market research methods and creative testing.
- Exceptional communication skills to deliver insights clearly and persuasively.
- An eye for detail and a passion for continuous improvement and innovation in marketing.
- 5th largest supplier to the NSW Government
- Get paid weekly
- Rated 4.9/5 on Google Reviews with over 900 5⭐ reviews for candidate feedback this year
- Offer Insurances for ABN Contractors
- Consistent communication & transparency
- Detailed onboarding & support
