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Why have a Data Scientist in your business?

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​Whether data drives your marketing strategies, or your climate simulation models, discovering and extracting actionable insights from the data is the name of the game. As the demand for data science expertise races ahead of supply, now is an important time stay relevant in this fast-growing discipline.​

For most businesses, mitigating risk and fraud is a priority in order to operate with compliance.  Data Scientists are trained to identify any anomalies within a data pool. They can build statistical, network, path, and big data methodologies for predictive fraud propensity models, and then use these to create automated alerts that help ensure a more rapid response when unusual data is detected. Long term this can save time, money and resources.

As data scientists examine and explore the company’s data, they are then able to prescribe certain actions that will help improve the organisations performance, better engage customers and ultimately increasing the profitability as a result through the optimization of its data.

​Our lives are bathed in data:from recommendations about whom to “follow” or “friend” to data-driven autonomous vehicles. Data is an essential part of our lives, and Business intelligence (BI), analytics and big data are becoming increasingly vital to organisations wishing to examine customer behaviour or make forward-planning decisions.