What makes a good cover letter?
A cover letter should be an engaging summary of your resume and not simply say the same thing in a different format. Aim to tell a story which shows that you understand the role and states why you would be great fit for the company.
Cover letters should not just be a repeat of your resume in a different form, and you should use a different cover letter for each role as every role is unique.
When writing a cover letter, you should include:
The name of the hiring manager and company
An opening statement (make yourself stand out from everyone else)
Understanding of the role (show you know how the role fits into their company/industry)
The story behind and beyond the resume (don’t simply repeat it in a different format)
Why they should hire you (what do you bring to the company)
A call to action (asking for an interview or meeting)
How long should a cover letter be?
Keep it short, no more than one page. A cover letter is meant to be a summary of your resume for the hirer to quickly read through to develop an understanding of what you would bring to their company.